Winsteps
Friday, November 18, 2005
Delighting customers!
According to "Creating customer evangelists" by McConnell and Huba, companies with delighted customers:
1. Continuously gather customer feedback.
Your emailed questions, comments and criticisms are vital to the development of Winsteps and Facets.
2. Make it a point to share knowledge freely.
The program manuals (accessible online), Rasch publications and emails share all that we know.
3. Expertly build word-of-mouth networks.
Thank you for telling your friends and colleagues about Winsteps and Facets. I appreciate the recommendations.
4. Create community: Encourage communities of customers to meet and share.
We are learning how to do this in the new Internet world ....
5. Devise specialized, smaller offerings to get customers to bite.
5 copies of freeware Ministep and Minifac are downloaded for every one copy of Winsteps and Facets sold.
6. Create a cause: Focus on making the world, or an industry, better.
Here is our agenda: Linear measures -> Clear thinking -> Scientific advance -> Better world. Perhaps a utopian fantasy .... but 'Tis better to have loved and lost, than never to have loved at all. (Tennyson)
1. Continuously gather customer feedback.
Your emailed questions, comments and criticisms are vital to the development of Winsteps and Facets.
2. Make it a point to share knowledge freely.
The program manuals (accessible online), Rasch publications and emails share all that we know.
3. Expertly build word-of-mouth networks.
Thank you for telling your friends and colleagues about Winsteps and Facets. I appreciate the recommendations.
4. Create community: Encourage communities of customers to meet and share.
We are learning how to do this in the new Internet world ....
5. Devise specialized, smaller offerings to get customers to bite.
5 copies of freeware Ministep and Minifac are downloaded for every one copy of Winsteps and Facets sold.
6. Create a cause: Focus on making the world, or an industry, better.
Here is our agenda: Linear measures -> Clear thinking -> Scientific advance -> Better world. Perhaps a utopian fantasy .... but 'Tis better to have loved and lost, than never to have loved at all. (Tennyson)
